For whatever reason, most of us have forgotten or abandoned the human focus on engagement. Let’s take a step back from cost saving, ROI, and logistics and re-frame the conversation towards a new horizon. How can we design events and experiences with more purpose? What outcomes do we want for our attendees? And, how can we create meaningful and lasting memories? Together we’ll explore how to refocus our lens and build fresh approaches to creating a new generation of engaged attendees. Learning Objectives Outcomes are understanding of how stakeholder alignment and Event DESIGN vs planning produces better results for your event owners and helps to meet strategic goals by designing for desired behavior change instead of hoping for it.